How and Where to Advertise Rental Property
Finding a Tenant – Landlord Information on Advertising
Nov 5, 2009
Every house has unique features that may be desirable to a prospective tenant. All of these features can be selling points to highlight in the advertisement. List as many features as possible in the ad using accurate and succinct wording and include contact information. All of the points below should be covered somewhere in the advertisement. This will minimize contact by prospective tenants to those who are interested in the specific features of the property.
Property Description to Highlight in Advertisement
- Where is the property located? Many renters consider location the single most important feature. Their search starts by focusing on a specific neighborhood. Perhaps they work in the area or like the school district. Some renters prefer to live near public transportation or a shopping area within walking distance. Assess the benefits of the location and included them in the advertisement.
- How many bedrooms and bathrooms? Most tenants need a certain amount of space and will only call or visit homes that meet their requirements. It is very important to include the number of bedrooms/baths in the advertisement.
- What are some attractive features in the home? Does it have a view, a pool, are the appliances new? Is there a yard and/or garage? What is the square footage of the home? Highlight these features in the ad. For example, View of the city. Landscaped yard, garage with ample storage. Remember to be honest and use accurate language.
- What is the rental rate? The rent must reflect the market rate for similar properties in the neighborhood. The sites Realtor.com and Rent.com are a good place to search for a fair market rate. Search for properties that are similar to establish a fair rental amount.
- What type of rental agreement? The ad should include whether it is a Lease or Month to Month rental agreement. This detail is important to some prospective tenants and should be listed if space allows.
- What will be the deposit? The initial move in cost is always an important consideration for prospective tenants. The deposit amount should be listed if space allows.
It is important to note the advertisement cannot be construed as discriminatory. The homeowner can avoid this by focusing the advertisement wording on the property and it’s features and not on the type of tenant desired.
Where to Advertise Rental Property
- House for Rent sign in front of the house: This inexpensive method will let the neighbors and by passers know the house is available. The sign should include all of the features listed above including a contact number.
- Posting flyers at local establishments or in the neighborhood itself. This is another inexpensive advertisement method. Again, the tenant looking in a specific location would take note of this type of advertisement.
- Local newspaper: The ad should be brief due to cost and space restrictions, but have as much pertinent detail as possible. Local newspapers also offer an online version of the classified section unusually allowing at least one image. The newspaper usually charges one set rate for a set amount of time in the classified section.
- Online Posting: There are several online sites to choose from. Craigslist is free and allows 4 image and ample space for details. Rent.com and Rentalhomes.com. are online advertisements that allow ample space for images and descriptions. The prospective tenant can filter their search for specific feature. Online sites have various payment structures.
It is possible to reach a large pool of prospective tenants by using these methods, tenants who are genuinely interested in the unique qualities of the advertised property. Use more than one of these methods of advertisements whenever possible. And remember to use an honest and comprehensive description of the property and rental terms.
For more useful Landlord information visit House for Rent by Owner.
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