Running a handmade jewelry business can be a challenge. No matter how beautiful the handcrafted jewelry designs are, marketing requires focus and effort. It takes dedication and effort to get the word out and build a market for handcrafted jewelry designs.
Many handcrafted jewelry business owners operate on a limited budget and need ways to spread the word that don’t cost a fortune. Here are some low cost ways to market handmade jewelry that are effective and easy to implement.
Don’t Forget the Simple Things
To market handmade jewelry, have a professionally designed business card made – preferably one with a color photo of a breathtaking jewelry design. Business cards are one of the least expensive ways to get the word out and should be distributed freely. Offer a discount to anyone who refers a customer to make this technique more effective. The second most important marketing piece is a flyer containing photos of jewelry designs. These should be posted on bulletin boards at libraries, grocery stores, and other public areas. Don’t underestimate the power of an effective flyer.
To Market Handmade Jewelry, Get Friends Involved
Who doesn’t enjoy a discount? Offer friends and co-workers a discount when they refer a customer. Even better, recruit them to market jewelry at their work site for a portion of the profits. The more salespeople, the better.
Co-Market with Other Businesses
Join up with a complimentary business and co-market together. A good compliment for a handmade jewelry business is a business that sells handmade clothing. When a customer buys a piece of clothing, they may be interested in adding a unique piece of handcrafted jewelry. Sign up to do shows with a complimentary business or do home parties together. This will help to reduce marketing costs.
Network, Network, Network
One of the best ways to network is by joining the local Chamber of Commerce. They have regular meetings where business owners can learn about each other’s services. Take along lots of business cards and flyers and attend every meeting. Talk to local boutiques and bridal salons and offer to do customer handcrafted jewelry designs for them or do an in-store jewelry show on site. This can be a very effective way to market a handmade jewelry business.
To Market Handmade Jewelry, Get Free Publicity
One of the best ways to market a business is through press releases and free publicity. Learn to write an effective press release and submit it to local newspapers and magazines. Newspapers love to feature local businesses.
Marketing a Handcrafted Jewelry Business – The Bottom Line?
To market handmade jewelry, it takes patience and persistence. Be prepared to give it some time and success will follow.
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