Money Saving Tips for Promotional Items
Finding Cheap Business Cards, Post Cards and Personalized Products
Sep 22, 2009
Most small businesses have a very small amount of money set aside for their marketing needs. Since entrepreneurs cannot make money if people don't know that their businesses exist, an ideal start up budget actually should have a large amount of cash designated for marketing products. Fortunately, with these money saving tips, it is possible for a small business owner to create promotional items on a budget.
DIY Personalization
One way to save money on promotional items is to make them in house. Small businesses with a decent printer, desktop publishing software and a laminating machine can create some very professional looking giveaways for their companies. If small business owners already have these items, then their costs are limited to cardstock or sticker sheets, ink and some laminating film.
The key to making personalized items in house is proofreading, because there is nothing more frustrating than running off several hundred items and then seeing that the phone number is wrong or that the company name isn't spelled correctly. Before hitting the print button, the person making items should read all of the text forwards and then backwards. Then, he or she should print off one copy and have at least two other people do the same thing.
Items that a small business owner can easily make him or herself include:
- Bookmarks
- Business cards
- Fliers
- Brochures
- Clear stickers to affix to almost any giveaway item
Cheap Personalization With Online Services
For business owners who aren't handy with a computer, finding cheap promotional items online may be a more feasible option. They will probably pay a bit more for their personalized giveaway pens or other items, but won't waste hours struggling with unfamiliar software and laminating machines.
Vistaprint.com is one well known site that frequently offers substantial discounts on promotional items. In fact, some items, such as business cards or postcards, are often free. (Postage is required and many of the free promotional items have a Vista Print logo on the back.)
Discountpens.com offers low cost personalized pens and other promotional items. Lower priced pens are less than a dollar for small quantities and include free shipping and personalization.
Saving Money on Promotional Items in Office Supply Stores
Small business owners who are planning to create fliers or other promotional items that are simply printed on a sheet of paper may want to wait until their local big box office supply store offers a special on printing. These stores often offer coupons for 50 free pages or half off a big printing job.
Once business owners begin to look for ways to save money on promotional items, they'll discover that there are plenty of options for them to choose from. Whether they choose to do it themselves or they opt for an online discount company, they'll be able to spend less on promotional items so they can spend more on other forms of advertising.
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