Online Book Publishing
Options for Small/Home Business Marketing, PR and Sales Materials
Mar 10, 2008 Patricia Faulhaber
Those professionally printed table top photo books that grace so many coffee tables in homes and large corporations are impressive - they look expensive – feel expensive – convey the image of first class and high energy. With the proliferation of online photo book publishers, now you can create a photo book to highlight products or services - and relatively inexpensively.
How Can Small Businesses Use Online Publishing?
Online publishers offer products such as hard cover, soft cover, spiral bound, heat bound, case wrapped, dust jackets, and small, medium and large books.
Any small business can create professional photo books highlighting products, services, training workshops and classes. Companies can publish historical books about their startup and rise to the top. Books can be created to introduce and showcase the top executives in a company.
Manufacturers, retailers, computer stores, photographers, graphic designers, hobbyists, and collectors of any sort are just a few of the types of businesses that can benefit from online publishing.
Companies can use the books for public relations, marketing, promotion and sales. Companies could also use the books as gifts to clients.
Who Are the Online Publishers?
There are several online publishers that have been around for well over a year and there are more popping up all the time. Visit www.lulu.com, they hail themselves as the #1 self publishing site. Also try shutterfly.com, blurb.com and mypublisher.com.
Get Started with Online Publishing
First you need to determine the uses for such a book. Then start gathering the information, research, photos, sales information, or historical data that will go into the book.
After you have a pretty good idea of what you want to create and why you want to create it, next you’ll want to research the features and the pricing schedule that each online publisher offers. Select the publisher that meets your specific needs.
Some of the publishers offer dust jackets while others do not. Some sites offer a marketing outlet if you decide to sell your book once you’ve created it. The book sizes vary as do the page count. You might want to publish a test book and make sure all of your information and photos are in a good layout. Spend some time and do some research.
All use archival type paper that will last a very long time and all use high density printing. The sites mentioned above have been reviewed numerous times by major newspapers and magazines and are all very reputable.
Online Publishing Rewards
Log on to each of the sites listed above and your ideas and creative juices will start flowing. The first book to arrive at your company will quickly convince you and your clients of the benefits of online publishing.
Create online photo books using your computer
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