Point of Sale Items Increase Revenue
Take Advantage of Impulse Shoppers to Boost Profits
Nov 2, 2009
Many small businesses can take advantage of a simple fact to add a new revenue stream to their businesses. People tend to make impulse purchases as they wait in line at the register. They're already planning to spend money on goods or services, they see something that catches their eye and it is so easy to add that impulse item to their bill.
Offer Point of Sale Items That Save Customers a Trip
A veterinarian has new puppy items like first chew toys, lightweight leads and housebreaking pads displayed attractively beside the checkout desk. A beauty shop offers shampoos, brushes and other hair care items to customers at the register. A bakery has a small selection of nice greeting cards and tasteful gifts right beside the pre-made cake display. All of these business owners thought about things a customer would need to get after leaving their businesses and offered them the option of buying them right there in their store or office instead.
When a business owner is able to identify a customer's next need and offer a solution right at the register, the customer is able to save time, gas and the hassle of searching through another store for an item that is sitting right there. If the items are not completely overpriced, many customers will opt for convenience over discount shopping and will add them to the bill.
Remember Point of Sale Items That Will Appeal to the Business Customer Base
A book store on the way to a popular beach destination has tote bags, sun screen, inexpensive sunglasses and flip flops on a "Did you remember to pack..." display. A restaurant in a charming small town stocks postcards, t-shirts and other tourist items beside the register. Both of these stores have identified the type of customers they serve and have provided point of sale items that will appeal to these customers. The items may not be things the customer was thinking of buying when he or she walked into the building. Instead, they meet a need or want the customer didn't even realize he or she had.
Business owners who think about the type of people who come into their businesses and look for point of sale items that the customers will want if they see them, such as candy or sunglasses, will be able to generate a steady stream of revenue from these impulse buys.
Whether he or she is focusing on products that meet a need that customers already know they have or is looking to trigger a want that a customer was unaware of, a small business owner can find success with point of sale displays.
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