Product Tips for Small Businesses
Pointers for Selling Goods Online or at Bazaars
Selling handicrafts, clothes, fashion bags or costume jewelry on the Internet or at craft bazaars, although fun and profitable, can be competitive.
Practically everyone is doing it these days—selling items online or at bazaars. While some people hope to eventually go into business full time, others are students or homemakers looking for extra income, or do it as a hobby. The range of merchandise varies from ethnic fashion accessories bought overseas to handicrafts such as pottery and folk art. Below are some ideas to ensure your products stand out from the competition.
Invest in Your Business
Sometimes, in order to make money, you have to spend money. Even if you are a self-taught artist, consider taking a course in your chosen craft to cement your skills. And, even if you already have a certificate under your belt, upgrade your skills regularly by attending refresher courses and workshops to keep up-to-date with the latest trends and innovations.
Put Your Personal Touch on Products
Even if you buy your goods wholesale or from overseas, ensure that they differ from other products obtained from the same source. For instance, instead of selling pendants on a ubiquitous chain, team them with a crocheted necklace or a string of eclectic multi-colored beads. Or, if you sell ethnic bags, add a touch of glamour by sewing sequins on them. Dress up ordinary T-shirts by hand-painting designs with fabric paint, or adorning them with glittery beads.
Create a Niche for Your Products
Many clothing and fashion accessory jewelry lines, for instance, are aimed at fashion-conscious teenage girls, or sophisticated women. Thus, instead of catering for the mainstream, consider branching off into products for a niche market. For example, if you already make jewelry for women, why not design a matching line of children’s or even pets’ jewelry? Or, if you sell handmade natural bath and beauty products, create a range for children in cheery, bright packaging, cute shapes and fruity scents.
Diversify Your Product Range
If you only sell one product, such as bags, there will be times when they will not be bought, despite the quality of the items. Hence, cover your bases by having a variety of related products. For instance, if you peddle costume jewelry targeted toward teenage girls, selling a range of fashion bags or clothes as well will ensure that, if your jewelry doesn’t sell one day, something else will.
Be Versatile
Too often, people give up their business when they find that their products are not selling, or their profits are low. Instead of throwing in the towel too soon, try changing, or diversifying your goods. Be prepared to experiment a few times before you get it right.
