The Best Email Newsletter Software Programs

Options for a Purchased or Free Email Campaign for Small Businesses

Dec 18, 2008

Email newsletters are becoming more and more popular, especially with small business owners. They are a great way to keep in touch with readers and gain new customers.

Small businesses need a way to reach potential customers on a regular basis, without overextending the budget. There are some great newsletter software websites that can make it easy and fun to send readers a professional-looking email newsletter. The software allows the user to develop and keep the same newsletter or jazz it up for different occasions. Newsletter software websites offer:

These tools can help save a lot of time in developing a newsletter. The Internet abounds with great ideas and samples to help create interesting newsletters for whatever purpose. Here is a list of newsletter software websites that offer some of the best programs available, including individual features that a user has access to.

Purchased Newsletter Software Programs

iContact offers a great product at a low monthly price. There are over 300 templates available for almost any business and for any occasion. Other features of this well-known site include:

Newsletters can contain blog and RSS feeds to entice readers to keep up with the sender. It is possible to try iContact with a free trial before becoming a member. There are three membership programs available to fit the needs of any individual or small company. They also offer an affiliate program, so one can make extra money for every new member referred to iContact.

Newsletter Pro is available for a one-time fee of $199 (basic license). However, this is a top of the line in newsletter creation software. The software is very simple to use and installation is easy. There are no network or installation fees at any time. Some of the unique features include:

Newsletter Pro offers a free trial before purchase. There is an option to place the software on multiple computers by upgrading to the "Open Code License" for $249, so there is room to expand for medium and large businesses.

Vertical Response is a unique newsletter creation software that allows the user to enter specific HTML coding or use one of the pre-made templates. Easily add newsletter content and within minutes, it is ready to send.

The nice part about this software is that there is no minimum monthly charge. The user is charged for each email sent, and it is only about a penny an email. Vertical Response allows submission to 500 emails as a free trial. Other features of the newsletter software include:

Vertical Response offers Google Analytics Integration, which allows the user to see how much traffic is driven back to a website due to an email newsletter campaign. There is also a free user forum to allow fellow Vertical Response members to get tips from each other on how to make a campaign more successful.

Free Newsletter Software Programs

Believe it or not, most of today's newer computers have a newsletter program installed in Microsoft Publishing or Microsoft Office. You can find a variety of templates and other features to help you create professional looking newsletters. With Microsoft Outlook, you can merge all of your email addresses as well, so it is simple to crossover.

Your Mailing List Provider (YMLP) offers a free newsletter software program. It also has the option for a Professional and Professional Plus account, which does charge a fee. The free program has the following features:

There are more features as well. Advertising will be included in newsletter sent through a free account with YMLP. Visit the website for more information.

As with any online programs, do some research before deciding on a newsletter software program to download. While the websites do offer many of the same features, each has unique features that might fit a business' particular needs better than others. One thing is for sure; sending email newsletters to readers has never been easier than it is today.

The copyright of the article The Best Email Newsletter Software Programs in Small/Home Business is owned by Denise Oliveri. Permission to republish The Best Email Newsletter Software Programs in print or online must be granted by the author in writing.