The Entrepreneur's Almanac
New Book Provides Advice for Operating a Small Business
This resource for small business owners is designed to provide quick, practical information on a variety of subjects whenever you need it.
Book Review:
The Entrepreneur’s Almanac 2008-2009.
Fundamentals, Facts, and Figures You Need to Run and Grow Your Business
Entrepreneur Press
Jacquelyn Lynn
978-159918139-4
413 Pages
$24.95 U.S.
Ever needed advice on how to talk to employees about difficult situations? Ever thought about opening a second location? Ever wanted to know how to write an effective press release? Ever needed low-cost marketing ideas? Ever wondered which states have the most women-run businesses? These and hundreds of other small business questions and problems are solved in Jacquelyn Lynn’s new reference book The Entrepreneur’s Almanac.
Comprehensive Business Sections
This easy-to-read almanac is not an instruction manual or step-by-step guide to operating a small business. Instead, the book is designed for specific information searches rather than reading the book straight through chapter by chapter. Readers can find detailed information listed under the general topics of the state of small business, business operations, marketing, advertising, sales, and public relations, the role of the Internet in business, and protecting your business.
Each comprehensive section under these five main headings addresses common concerns of small business owners everywhere. For instance, on the subject of running a family business, Lynn includes an introduction about starting a family business, provides five common traps in starting a business with your spouse, features a sidebar with online resources about family businesses, lists five critical resources in a family business, outlines what to do when things aren’t working well with family members, includes a tip for addressing family members on the job, and offers related quotations (Words of Wisdom) from Jane Adams, Ph.D., Russ Whitney, founder and CEO, Whitney Information Network, Inc., and Stephen Covey, author.
Visually Appealing Style
A special section for start-ups at the back of the book includes information on what kind of businesses to start, how to determine if you’re ready to start a business, franchising, writing a business plan, setting up a business, funding a business, and equipping a business. Appendices provide even more information about resources and contacts.
In addition to an exhaustive amount of information, The Entrepreneur’s Almanac includes visually appealing sidebars, boxes, bullets, tips, quotations, fast facts, and lists that complement or expand on the material in the text. Although more than 400 pages of business advice might seem overwhelming, the casual, inviting style makes it easy for readers flipping through a specific chapter to find relevant information instantly. Conversely, each clearly labeled table or sidebar also informs the reader when the subject does not relate to his or her particular problem, so they won’t waste time learning about what they already know (or never need to know).
The Entrepreneur’s Almanac provides crucial information for start-up companies, well-established small businesses, and everything in between. Lynn, a radio host and long-time columnist for Entrepreneur Magazine, has produced an important reference book that may provide one, two, three, or dozens of ideas that can help small business owners prosper.
For more information about small businesses, read Producing Great Newsletters and Design a Successful Home Office.
