Using Commercial Photography
Multiple Uses of Professional Photography for Your Business
Aug 27, 2008
Many businesses who have used a professional product, commercial, or promotional photographer have hired one for a specific need. Whether it was a shot for an advertisement, a series for the website, or several shots at a promotional event, the business owner is now left with one or more images that have only been used once.
Professional photography for your business is an investment, and upon receiving the photos, view them as a return on that investment. The images have a multitude of uses that can keep returning your investment.
Below are a few ways in which to make your professionally taken images work for you, ways they can be reused in order to get the most bang for your buck.
- Online. There are two ways to benefit by using your images online. The first is having an online shop. Images accompanying an online store will let customers know exactly what they are getting, and in return they will be more likely to make a purchase.The second way of using your images online is to open up a portfolio website. Especially advantageous to artists and businesses looking for investors, it allows people to see what is being offered, not only product wise, but also in terms of location and other aspects of your business.
- Physical Portfolios. Superb for artists wanting to showcase their work and get it into galleries and studios. It’s also helpful for businesses looking to expand by bringing in investors.
- Items for resale. Another great one in particular for artists and artisans. Create postcards, greeting cards, poster prints, or anything else you can imagine by placing images of your work and reselling them for profit.
- Publicity. All too often overlooked, if your business is having any kind of publicity event hire a photographer to take pictures of the proceedings. These can be used for press releases, websites, brochures, or any promotional materials and can showcase what your business does beyond your products or service.
- Print advertising. Take images and have a single one you use all the time, or several cycled on varying weeks.
- TV advertising. Most businesses don’t think of using their still images for TV, but it can be quite effective. Take a moment and watch the advertisements on television and notice how many of them use entirely still images, or incorporate them into moving ones. Many TV listings channels also have relatively cost-effective methods of advertising as well, and still images can be a great tool for these.
- Create a catalogue. A great one for businesses that do wholesale. Have images of all your products so that customers can really see what they’re buying.
- Display. Your images don’t have to be relegated to only advertising and promotional purposes. Many photographs can be placed on the walls of your location as well as being used for promotion. Images of employees and events are a good example of this. Some of your favourite shots of your products can also be printed and framed. They can make great points of interest for your walls.
- Packaging. Using images on packaging can be extremely effective. Do some research, look at what other manufacturers and companies are doing, and think of ways to use your images the same way, or a new and interesting way.
Uses for your images don’t stop there. New and creative ways of using the images are only limited by the business owner. Take a look at the images, and for each devise a way that the same image can be used over and over again.
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